If you’re a Ft. Myers area business, and you’ve decided to give your website a facelift (or complete overhaul by Fort Myers Web Design), that is great! There are so many great reasons to redesign your website, particularly in the environment in which we find ourselves. Online marketing – a cost-effective, significant way to grow your business – begins with a great website. Before you start marketing yourself online (social media management, blogging, backlinks, etc.), you must begin with a professional, unique website that reflects your business. This means resisting the urge to either purchase a cheap template online or worse yet, use your best friend’s brother’s cousin with an office in his mom’s garage and cardboard cutouts of the original Star Wars cast.
All kidding aside, as you prepare to work together with a reputable, professional website design team, it is important that your web designer takes the time to get to know your business. Even before they do that, though, it is your responsibility as a business competing in Southwest Florida to know exactly who you are and the image presence that you want to project online. In short, before you design your website in partnership with a designer, you need to define your mission.
Answering the following questions will help you define your mission and decide what content to present online. As a side benefit, answering these questions will also help you determine what your site will include – what tools you actually need, and what tools you don’t.
- What is the mission of your business? Would all of your employees be able to say the exact same thing? Do they understand your business’ mission?
- What values do you want to project through your website? Some popular values businesses respond with are: quality, professionalism, etc. Depending on your business’ mission and goals, you may respond differently.
- How does your business meet a need in the community? Why did you decide to start your business?
- How does your business differ from your competitors? What sets you apart?
- What success stories do you have regarding your product/service? How do you want your site to personalize these products/services?
- Where do you want your business to be in the future? Where would you like to go?
- Why do you want a website? What are you hoping for in a website?
Answering these questions will help you understand who you are, and it will greatly help your website designer create a site that accurately projects who you are and more importantly, one that gets you where you want to go.
An obvious statement for you: change is hard. In some way or another people acknowledge that statement every day. And that simple declaration usually produces enough contradicting force to get people to give up on whatever it is they are trying to accomplish. However, the ability to overcome something as difficult as change can be as simple as understanding one key principle: It’s OK to start over. But more on that in a bit…